We're joined by life sciences strategist Dan Bobear for a discussion about patient-centric commercialization strategies that are transforming the way medical device and biotechnology companies go to market. 

Healthcare is at a crossroads. While wellness companies build passionate communities around unproven treatments, evidence-based medicine struggles with trust and engagement. This conversation reveals how forward-thinking companies are bridging that gap—building both clinical excellence and authentic patient relationships. Whether you're launching your first product or leading an established company, this conversation will fundamentally change how you think about patients: Not as end users, but as strategic partners in your success. For more read our comprehensive report How Patient Engagement Drives Medical Device Market Success.