Case Study

Olari

About the Work

Olari had discovered an underserved niche: A right-sized, right-priced SaaS practice management and EMR solution for residential clinics and practices. They were urgently building the solution, and they reached out to us to help them build the brand and the core assets to get them on the road to successful commercialization. 

Brand Strategy

Corporate Brand Strategy
Product Brand Strategy
Name Development

Brand Design

Logo/Logotype
Graphics & Iconography
Core Messaging Platform
Tagline

 

Brand Engagement

Sales Enablement
Website Design

OUR WORK

Brand Strategy

Brand strategy is about establishing guideposts and charting a course. Our consultative work for Olari included defining key tenets such as strategic objectives, target segmentation, brand architecture, brand positioning, mission and vision, brand promise and a host of other essential guideposts; all of which are critical to responsible development of brand design and brand engagement tactics.

Olari_Brand_Strategy_Mockup_Jan82025

OUR WORK

Brand Design

Our brand design solution for Olari is crisp and clean, while being friendly and approachable; all target characteristics that were developed during our brand strategy work.

Launch_Web_Olari_1
LOGO / LOGOTYPE

Simplicity often wins the day when it comes to brand design and logos. Given that HCPs are regularly bombarded with marketing messages, we placed this concept front and center, and developed a clean, confident logotype and mark.

We developed the practice amazing tagline as an invitation to healthcare professionals to more successfully run their healthcare practices, and as a nod to the space in which Olari is operating.

GRAPHICS & ICONOGRAPHY PACKAGE

We’re continuing to build out Olari’s brand graphics package and the style guide as we develop new materials, communications and touchpoints.  

Graphics & Iconography Icons
Graphics & Iconography Pixel Graphics
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OUR WORK

Brand Engagement

After completing the core visual assets, we began building the initial touchpoints and tools that were essential to Olari’s impending launch.

WEBSITE & UI DESIGN

A robust brand site providing product details and a wealth of original content.

Brand Engagement Olari Website

OUR WORK

Outcomes

Armed with an intelligent brand strategy and a suite of compelling brand assets, Olari has quickly gained momentum in the competitive practice management/EMR category. 

Comprehensive Brand Toolkit

Concise and Compelling Value Proposition at Every Touchpoint

Increased Brand Awareness, Sales Pipeline, and Revenue

Content Card - Just Mighty - Launch - Two Color - Full (1920 x 1080)
Logo - Just Mighty - White Logo (400 x 400)

Your innovation Just Might change the world. But is your brand up to the task? Turn Just Might into Just Mighty with our help.