Case Study

Crystal IS

About the Work

Asahi-Kasei’s Crystal IS partnered with us for a multi-year, full-service engagement to build their corporate and employer brands, and launch two UVC LED devices—Klaran and Optan. These are the services we provided.

Brand Strategy

Corporate Brand Strategy
Product Brand Strategy
Employer Brand Strategy

Brand Design

Logos/Logotypes
Graphics & Illustration
Core Messaging Platforms

Brand Engagement

Product Renderings
Photography
Explainer Videos
Sales Enablement
Website Design

Our Work

Brand Strategy

Brand strategy is about establishing guideposts and charting a course. Our consultative work here included defining key tenets such as strategic objectives, target segmentation, brand architecture, brand positioning, mission and vision, brand promise and a host of other essential guideposts; all of which are critical to responsible development of brand design and brand engagement tactics.

Our Work

Brand Design

We were tasked with developing the core brand identities for Crystal IS’ two UVC LED devices: Klaran and Optan. We developed five brand design options for each. Crystal IS ultimately chose these two brand identities and—over the course of several months—we set out to develop a full suite of core visual and textual assets that complemented each.

LOGO / LOGOTYPE

Klaran UVC LEDs are engineered for reliable, effective, and sustainable disinfection of water, air, and surfaces. The core logotype directly reflects those value propositions with a clean, confident design.

Optan UVC LEDs are engineered for optical sensing in absorption and fluorescence spectroscopy to provide stable, reliable measurements of water and air quality. Our design solution for the Optan brand identity goes beyond the expected, incorporating a lively color palette, vibrant mark, and custom logotype font.