Brand Assessment

Quickly evaluate the status of your brand with our assessment tool.

Strategic Objectives

My brand’s strategic objectives are clearly defined and support our overall business goals.

Section 2 of 12

Brand Arena

We know exactly what our target customers would google if they were looking for a product or organization like ours.

Section 3 of 12

Target Audiences

Our messaging to our different audience segments is well defined and tailored to their unique needs and characteristics.

Section 4 of 12

Brand Architecture

We effectively communicate the relationship of every component of our brand(s) to our target audiences.

Section 5 of 12

Competitive Evaluation

We know exactly how our top five competitors are positioning their brands.

Section 6 of 12

Brand Positioning

We know exactly how our top five competitors are positioning their brands.

Section 7 of 12

Brand Character

We've clearly defined and consistently convey our brand's personality and values.

Section 8 of 12

Brand Promise

We've clearly defined and deliver on our brand promise.

Section 9 of 12

Employer Brand Promise

We've clearly defined, consistently communicate, and deliver on, what makes us an employer of choice for our existing and prospective employees.

Section 10 of 12

Using Brand Strategy

Our brand strategy is both up to date, understood by our management team, and is used daily as a guidepost to make key decisions.

Section 11 of 12

Brand Design

Our visual and textual brand aligns with our Brand Strategy, and is compelling, memorable, and unique.

Section 12 of 12

Brand Engagement

Every touchpoint we have with our target audiences aligns with, supports, and effectively communicates the essential elements of our Brand Strategy.

Score: 43 out of 60
Thank you for completing the brand assessment. Here is some additional information about your score. 
 
LOW (12 - 36)
If your score is between 12 and 36, it means you are at the beginning of your brand-building process, and there is still some work to do. 
 
MEDIUM (37 - 53)
If your score is between 37 and 53, it means you have a solid start building your brand. There is still work to do, but you have a great foundation. 
 
HIGH (54 - 60)
If your score is between 54 and 60, it means you're doing something right. You're well on your way to building a great brand. From here forward, execution is key. 
 
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