Brand Assessment
Quickly evaluate the status of your brand with our assessment tool.
Strategic Objectives
My brand’s strategic objectives are clearly defined and support our overall business goals.
Section 2 of 12
Brand Arena
We know exactly what our target customers would google if they were looking for a product or organization like ours.
Section 3 of 12
Target Audiences
Our messaging to our different audience segments is well defined and tailored to their unique needs and characteristics.
Section 4 of 12
Brand Architecture
We effectively communicate the relationship of every component of our brand(s) to our target audiences.
Section 5 of 12
Competitive Evaluation
We know exactly how our top five competitors are positioning their brands.
Section 6 of 12
Brand Positioning
We know exactly how our top five competitors are positioning their brands.
Section 7 of 12
Brand Character
We've clearly defined and consistently convey our brand's personality and values.
Section 8 of 12
Brand Promise
We've clearly defined and deliver on our brand promise.
Section 9 of 12
Employer Brand Promise
We've clearly defined, consistently communicate, and deliver on, what makes us an employer of choice for our existing and prospective employees.
Section 10 of 12
Using Brand Strategy
Our brand strategy is both up to date, understood by our management team, and is used daily as a guidepost to make key decisions.
Section 11 of 12
Brand Design
Our visual and textual brand aligns with our Brand Strategy, and is compelling, memorable, and unique.
Section 12 of 12
Brand Engagement
Every touchpoint we have with our target audiences aligns with, supports, and effectively communicates the essential elements of our Brand Strategy.