We provide brand strategy, brand design, and brand engagement services to biomedical innovators.

Biomedical innovators often don’t place a priority on building brands, communications, and touchpoints that convey who they are and what they do in the most concise, compelling, and memorable way. This negatively impacts fundraising, time-to-market, employee attraction and retention, and product adoption. We provide the strategy and tactics to empower them. 

At Launch by Boyd, we partner with biomedical innovators to build strong brands, powerful sales enablement and marketing tools, and strong connections with their target audiences—ultimately providing them with more successful commercialization efforts. 

 

We help you turn Just Might into Just Mighty. 

Brand Strategy

Brand Design

Brand Engagement

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Your brand is the perception and understanding that your target audience has about your company, your team, and your products. Brand Strategy is where that perception begins—a set of decisions and guideposts that define exactly what your brand needs to be in order to meet your strategic objectives. It’s the foundation for every detail of how an organization or innovation needs to be communicated. Our team has years of experience working with startups through multi-billion-dollar market leaders to create powerful brand strategies that work.

  • Corporate Brand Strategy
  • Product Brand Strategy
  • Employer Brand Strategy
  • Investor Strategy
  • Corporate & Product Name Development

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Brand Design is the visual, textual, and experiential assets used to express your brand—a powerful toolbox of colors, typography, messaging, graphics, imagery, video, iconography, and brand identities; everything needed to bring your brand to life across all touchpoints. We create vibrant brand design systems that align with our clients' brand strategy to spark interest, hold attention, and foster meaningful connections with their target audiences. 

  • Brand Design and Brand Identity Systems
  • Brand Messaging
  • Brandbook & Style Guide Development

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Brand Engagement is where biomedical innovations connect to patient experiences. Brands need to connect at the right place, at the right time, and with the right message to create meaningful engagement. Whether we partner with you to create integrated campaigns, sales enablement materials, videos, websites, or investor materials, we help you develop patients, clinicians, and key opinion leaders into advocates and ambassadors.

  • Marketing & Content Strategy
  • Campaign Development
  • Investor Pitch Decks
  • Copywriting
  • Content Development
  • Video Production
  • Motion Graphics
  • Explainer Videos
  • Website Design & Development
  • Package Design

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The One Club For Creativity - Orange 85 (200 x 200)
Hubspot - Orange 85 (800 x 800)
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The American Association of Marketing - Orange 85 (200 x 200)

Case Studies

Trusted brand and business strategists

 

Launch by Boyd is a team of trusted brand and business strategists, creatives, and marketing experts. Our objective is to partner with biomedical companies to build strong brands and successfully commercialize their innovations. To each client partnership, we bring a wealth of B2B, B2C and B2B2C experience from within the life sciences, medtech, healthcare, consumer goods, manufacturing, and professional services sectors. Here’s a quick glimpse at some of our work.

Beyond6

Crystal IS

Olari

Sterling

Your innovation Just Might change the world. But is your brand up to the task?

 

Investing in brand strategy, design, and engagement drives measurable outcomes.

 

We help you turn Just Might, into Just Mighty.

82%

Of investors consider a strong brand and brand recognition an important factor when evaluating startups.

Source: OnBuy

50%

What does a strong employment brand get you? 28% reduction in turnover. 50% reduction in cost per hire. 50% more qualified applicants.

Sources: LinkedIn, vouchfor.com, Glassdoor

73%

Strong brands have a total return to shareholders that is 73% higher than weaker brands.

Source: McKinsey

20%

B2B companies with robust brands perform 20% better than companies with weak brands. 

Source: McKinsey

Trusted Partners

We partner with the best biomedical innovators in the world

 

Our partnerships lead to greater innovation and better health. We're proud of the work we do with our integrated design, build, launch growth platform.  

FREE ASSESSMENT

Build a Better Brand

Take our free brand assessment to help you understand where you are in the brand strategy process, what gaps you need to fill, and the critical next steps to build your brand and make an impact.

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What's Involved?

 

Assessment

Schedule a call with us. We'll gather all the information you have today and complete a brand assessment score for you.    

 

Recommendations

Receive a written evaluation from us outlining future work and the proposed next steps for you.

 

Consultation

Schedule a consultation with our team to discuss the first phase of your project and your goals.

 

Additional Resources

In Depth on Biomaterials

Our essential guide to biomaterials used in life sciences. 

Read More

In Depth On In Vitro Diagnostics

Our essential guide to in vitro diagnostics technologies. 

Read More

In Depth on Brand Strategy

Our essential guide to brand strategy for biomedical innovators.

Coming Soon

In Depth on Brand Design

Our essential guide to brand design for biomedical innovators.

Coming Soon

In Depth on Brand Engagement

Our essential guide to brand engagement for biomedical innovators.

Coming Soon
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Your innovation Just Might change the world. But is your brand up to the task? Turn Just Might into Just Mighty with our help.