Your strategy, creative, and marketing services partner for your biomedical innovation.

Biomedical innovators often don’t place a priority on building brands, communications, and touchpoints that convey who they are and what they do in the most concise, compelling, and memorable way. This negatively impacts fundraising, time-to-market, employee attraction and retention, and product adoption. We provide the strategy and tactics to empower them. 

At Launch by Boyd, we partner with biomedical innovators to build strong brands, powerful sales enablement and marketing tools, and strong connections with their target audiences—ultimately providing them with more successful commercialization efforts. 

 

We help you turn Just Might into Just Mighty. 

Brand Strategy

Brand Design

Brand Engagement

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Your brand is the perception and understanding that your target audience has about your company, your team, and your products. Brand Strategy is where that perception begins—a set of decisions and guideposts that define exactly what your brand needs to be in order to meet your strategic objectives. It’s the foundation for every detail of how an organization or innovation needs to be communicated. Our team has years of experience working with startups through multi-billion-dollar market leaders to create powerful brand strategies that work.

  • Corporate Brand Strategy
  • Product Brand Strategy
  • Employer Brand Strategy
  • Investor Strategy
  • Corporate & Product Name Development

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Brand Design is the visual, textual, and experiential assets used to express your brand—a powerful toolbox of colors, typography, messaging, graphics, imagery, video, iconography, and brand identities; everything needed to bring your brand to life across all touchpoints. We create vibrant brand design systems that align with our clients' brand strategy to spark interest, hold attention, and foster meaningful connections with their target audiences. 

  • Brand Design and Brand Identity Systems
  • Brand Messaging
  • Brandbook & Style Guide Development

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Brand Engagement is where biomedical innovations connect to patient experiences. Brands need to connect at the right place, at the right time, and with the right message to create meaningful engagement. Whether we partner with you to create integrated campaigns, sales enablement materials, videos, websites, or investor materials, we help you develop patients, clinicians, and key opinion leaders into advocates and ambassadors.

  • Marketing & Content Strategy
  • Campaign Development
  • Investor Pitch Decks
  • Copywriting
  • Content Development
  • Video Production
  • Motion Graphics
  • Explainer Videos
  • Website Design & Development
  • Package Design

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Case Studies

Trusted brand and business strategists

 

Launch by Boyd is a team of trusted brand and business strategists, creatives, and marketing experts. Our objective is to partner with biomedical companies to build strong brands and successfully commercialize their innovations. To each client partnership, we bring a wealth of B2B, B2C and B2B2C experience from within the life sciences, medtech, healthcare, consumer goods, manufacturing, and professional services sectors. Here’s a quick glimpse at some of our work.

Beyond6

Crystal IS

Olari

Sterling

What’s the ROI on Better Brand Strategy?

Better brands drive measurable outcomes. Organizations that build stronger brands improve fundraising and achieve higher valuations, accelerate time to market for product launches and future product iterations, improve employee attraction and retention, and increase the adoption of their biomedical innovations.

Trusted Partners

We partner with the best biomedical innovators in the world

 

Our partnerships lead to greater innovation and better health. We're proud of the work we do with our integrated design, build, launch growth platform.  

FREE ASSESSMENT

Launch a Better Brand

Get your free brand assessment to help you understand where you are in the brand strategy process today, what gaps you need to fill, and the critical next steps you need to take. We start with a discovery call and then we create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives. Our assessment is free - it requires no cost or commitment from you.

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Our Approach

 

Discovery

We begin by understanding where you are today, what you already have in place, and your future objectives. We accomplish this in one or two discovery meetings. 

 

Assessment

We create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives.  

 

Statement of Work

We develop a detailed statement of work for the first phase of your project. The statement of work outlines the project timeline, deliverables, costs, and key milestones. 

Additional Resources

In Depth on Biomaterials

Our essential guide to biomaterials used in life sciences. 

Read More

In Depth On In Vitro Diagnostics

Our essential guide to in vitro diagnostics technologies. 

Read More

In Depth on Brand Strategy

Our essential guide to brand strategy for biomedical innovators.

Coming Soon

In Depth on Brand Design

Our essential guide to brand design for biomedical innovators.

Coming Soon

In Depth on Brand Engagement

Our essential guide to brand engagement for biomedical innovators.

Coming Soon
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Your innovation Just Might change the world. But is your brand up to the task? We help you turn Just Might into Just Mighty.