Build the brand your innovation deserves.

Strategy, creative, and marketing services for biomedical innovators.

We help you turn Just Might into Just Mighty.

The best products don't always win—the best-positioned ones do. We build brands that resonate with the audiences who matter: investors, clinicians, procurement teams, and patients.

Commercial Phases

Disciplines

Practice Areas

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Our services integrate with any stage of your brand lifecycle: pre-launch, brand launch, brand growth, brand establishment, and brand maturity. Whether you're naming your first product or repositioning an established portfolio, we develop strategies, creative assets, and campaigns calibrated to your stage and goals.

 

 

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Our strategists, designers, writers, and marketing specialists work as an integrated team—aligning message, creative, and channel to reach your stakeholders when and where it matters most.

 

 

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We work across the biomedical ecosystem—from pre-revenue startups raising Series A investment rounds to market leaders defending share to accelerators building portfolio value. Each engagement is shaped by your business model, competitive landscape, and growth objectives.

 

 

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Case Studies

Trusted brand and business strategists

 

Launch by Boyd is a team of trusted brand and business strategists, creatives, and marketing experts. Our objective is to partner with biomedical companies to build strong brands and successfully commercialize their innovations. To each client partnership, we bring a wealth of B2B, B2C and B2B2C experience from within the life sciences, medtech, healthcare, consumer goods, manufacturing, and professional services sectors. Here’s a quick glimpse at some of our work.

Beyond6

Crystal IS

Olari

Sterling
Free Consultation

Build a Better Brand

Find out where you stand. Our free brand consultation shows you where you are today, what gaps to address, and the critical next steps to move forward. 

No cost. No commitment.

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Trusted Partners

We partner with the best biomedical innovators in the world

 

We're proud of the work we do with our integrated design, build, launch growth platform. Our partnerships lead to greater innovation and better health.

What’s the ROI on Better Brand Strategy?

A strong brand is a business multiplier. It commands higher valuations, shortens sales cycles, attracts top talent, and earns credibility with key accounts. Here's how our partners have captured that value.

Improved Adoption

Crystal IS

Successfully deployed a strategic brand and a comprehensive toolbox of brand assets which led the brand to the top of the device category.

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Improved Valuation

Sterling

Successfully overhauled the brand strategy, brand design, and brand engagement efforts, achieving the strategic acquisition of the brand. 

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Accelerated to Market

Olari

Deployed an intelligent brand strategy to quickly gain momentum in the competitive practice management/EMR category.

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Resources

Patient Engagement Report

How patient engagement impacts every phase of commercialization.

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Building Stronger Biomedical Brands

Patient-centric brand strategies that are transforming medical devices. 

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Scaling Patient-Centric Marketing

Expand market reach while maintaining authentic patient relationships.

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Brand Strategy: Quickstart Guide

Craft a brand strategy that will propel your business for years. 

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Leveraging Patient Insights

Transform patient communities into strategic innovation partners.

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Your innovation Just Might change the world. But is your brand up to the task? We help you turn Just Might into Just Mighty.