Beyond6

OUR WORK

Brand Strategy

The first several weeks of our partnership focused on brand strategy; making sure that we had a solid foundation of intelligence upon which to construct this new company’s nascent brand.

CORPORATE NAME DEVELOPMENT

The name had to be relevant to their value proposition. The URL had to be available without any strange contortions. It had to look good, sound good, be concise, and be memorable. We landed on utilizing the number 6 (the atomic number for carbon on the periodic table) and the word beyond. Combined, those two components served as a meaningful corporate name as well as an invitation to their stakeholders to move past their reliance on carbon. Simply put, Beyond6 simply made sense—and the name was chosen.

OUR WORK

Brand Design

We took a clean, minimalist, tech-forward approach as we brought the core Beyond6 visual brand to life.

LOGO / LOGOTYPE

The chosen logo incorporates a custom-drawn logotype, and a bold number 6.

GRAPHICS & ILLUSTRATION PACK

Here’s a small slice of a complete suite of custom illustrations that enabled Beyond6 to convey their story in a clear and concise manner. 

OUR WORK

Brand Engagement

After we completed the core visual assets, we began building the touchpoints and tools that were essential to Beyond6’s ability to explain their value proposition and connect with their target audiences.

WEBSITE

We designed and developed beyond6.com—a deliberately clean and efficient, yet engaging website.

BRAND VIDEO

With a very tight turnaround time, a modest budget, and no existing assets, we scripted and produced a brand overview video.

OUR WORK

Outcomes

Our foundational brand-building enabled Beyond6 to more precisely, and more memorably articulate their story across every medium—quickly leading to commercialization success and an acquisition by Chevron Corporation.