Launch by Boyd | Boyd Biomedical

Biomedical innovators often don’t place a priority on building brands, communications, and touchpoints that convey who they are and what they do in the most concise, compelling, and memorable way. This negatively impacts fundraising, time to market, employee attraction/retention, and product adoption.

At Launch by Boyd, we partner with biomedical innovators to build strong brands, powerful sales enablement and marketing tools, and strong connections with their target audiences—ultimately providing them with more successful commercialization efforts.

Brand is the perception and understanding that your target audiences have about your company, your team, and your devices. Brand strategy is where that perception begins; a set of decisions and guideposts that defines exactly what your brand needs to be in order for you to meet your strategic objectives. It’s the foundation for every detail of how an organization or device needs to be communicated.

Our team has years of experience working with startups through multi-billion-dollar internationals to create powerful brand strategies that work.

Corporate Brand Strategy
Product Brand Strategy
Employer Brand Strategy
Investor Strategy
Corporate & Product Name Development

Brand Design is the visual, textual, and experiential assets used to express your brand—a powerful toolbox of colors, typography, messaging, graphics, imagery and video treatment, iconography, and brand identities; everything needed to bring your brand to life across all touchpoints.

We build vibrant brand design systems that align with brand strategy to spark interest, hold attention, and create meaningful bonds with our clients’ target audiences.

Brand Design and Brand Identity Systems
Brand Messaging
Brandbook & Style Guide Development

We’ll help you connect with your target audiences at the right place, at the right time, with the right content.

Whether we’re partnering with you to create integrated campaigns, sales enablement materials, video content, websites, or investor materials, there’s nothing that our team can’t do or hasn’t done.

Marketing & Content Strategy
Campaign Development
Investor Pitch Decks
Copywriting
Content Development
Video Production
Motion Graphics
Explainer Videos
Website Design & Development
Package Design

Trusted brand and business strategists

Launch by Boyd is a team of trusted brand and business strategists, creatives, and marketing experts. Our objective is to partner with biomedical companies to build strong brands and successfully commercialize their innovations. To each client partnership, we bring a wealth of B2B, B2C and B2B2C experience from within the life sciences, medtech, healthcare, consumer goods, manufacturing, and professional services sectors. Here’s a quick glimpse at some of our work.