Boyd Biomedical, Inc.

© 2026 Boyd Biomedical, Inc.

© 2026 Boyd Biomedical, Inc.

Vervia™

About the Work

Jana Care™ (Watertown, MA) is transforming remote diagnostics with Vervia™, a flagship platform that brings clinical-grade testing closer to patients. Already partnering with Boyd Biomedical for device design and development, the Jana Care™ team turned to Launch by Boyd to build a brand as powerful as the technology behind it.

The challenge? Close the Belief Gap—the disconnect between the quality of a medical innovation and how that innovation is perceived across stakeholders and touchpoints. For Vervia™, that meant building a strategic brand foundation from the ground up: positioning, identity, messaging, and the tools to deploy them.

 

Strategy

Corporate Brand Strategy 
Product Brand Strategy
Investor Strategy

Creative & Design

Logos/Logotypes
Graphics & Illustration
Core Messaging Platforms

Implementation

Investor Pitch Deck
Product Renderings
Technical Illustrations
Sales Enablement
Website Design

 

 

Our Work

Strategy

Every touchpoint starts with a strategic foundation. We defined Jana Care's™ corporate, product, and investor brand strategies—aligning positioning, messaging, and audience priorities to give Vervia™ a clear, defensible market identity before a single design asset was created. 

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Vervia Brand Strategy 1x1 Final (800 x 800)
JC Color Palette (800 x 800)
JC Icons Mockup (800 x 800)
JC Original Illustrations (800 x 800)
Our Work

Creative & Design

We translated Vervia™'s clinical precision into a visual language that builds trust across every audience—from investors to clinicians to patients. The brand system includes a proprietary color palette, custom iconography and illustration, product renderings, and a pixel-grid motif that reflects the platform's diagnostic data architecture.

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Our Work

Implementation

Strategy and design only matter if they reach stakeholders. We deployed the Vervia™ brand across investor pitch materials, a product website, packaging design, sales enablement tools, and technical documentation—giving Jana Care™ a complete toolkit to engage clinicians, partners, and investors with consistency and confidence.

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Vervia Box 1x1 Final (800 x 800)
Vervia Website Mockup 1x1 FINAL (800 x 800)
Our Work

Outcomes

Jana Care is deploying the Vervia™ brand across every stakeholder touchpoint—investors, partners, clinicians, and patients—with a unified strategy, a distinct visual identity, and messaging that communicates the platform's clinical value with clarity and confidence.

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Brand Toolkit

Built and deployed a complete brand toolkit—color system, iconography, technical illustrations, product renderings, and packaging design—establishing a cohesive visual language across all touchpoints.

Messaging Platform

Developed a core messaging platform that translates Vervia's™ clinical value into clear, compelling narratives for investors, clinicians, and commercial partners.

Investor Strategy

Created investor-ready materials—including a strategic pitch deck and brand assets—that communicate market opportunity, clinical differentiation, and commercial readiness with credibility and clarity.

Launch by Boyd has been instrumental, from both a strategic and creative standpoint, in helping us stand up our new Vervia™ brand. We're really proud of their work. The new Vervia™ visual, textual, and experiential brand gives us more confidence and clarity in the biomedical market.

TIM RICHARDS

Chief Business Officer, Jana Care™
Avatar Card - Tim Richards - Orange Arrow Echo (500 x 500)
Content Card - Just Mighty - Launch - Two Color - Full (1920 x 1080)
Logo - Just Mighty - White Logo (400 x 400)

Your innovation Just Might change the world. But is your brand up to the task? We'll help you turn Just Might into Just Mighty.