Boyd Biomedical, Inc.

© 2026 Boyd Biomedical, Inc.

© 2026 Boyd Biomedical, Inc.

Jana Care™

About the Work

Jana Care™ (Watertown, MA) is building the future of remote chronic care management—but the company's brand wasn't keeping pace with its science. As an early-stage startup preparing for its next phase of growth, Jana Care™ needed a corporate brand foundation that would build investor confidence, attract strategic partners, and establish credibility with clinicians and payers.

Launch by Boyd partnered with Jana Care™ to close the Belief Gap—aligning how the company presents itself with the strength of what it's actually building. From corporate positioning to visual identity to investor-ready materials, we built the brand infrastructure to support Jana Care's™ next chapter.

Strategy

Corporate Brand Strategy 
Product Brand Strategy
Investor Strategy

Creative & Design

Logos/Logotypes
Brand Style Guide
Graphics & Illustrations
Core Messaging Platforms

Implementation

Investor Pitch Deck
Product Renderings
Technical Illustrations
Sales Enablement
Website Design

 

 

Our Work

Strategy

We defined Jana Care's™ corporate brand strategy from the ground up—establishing positioning, brand architecture, messaging frameworks, and audience priorities that would guide every visual and verbal decision across the organization. The result: a strategic foundation built to support fundraising, partnerships, and commercial growth.

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Our Work

Creative & Design

We translated Jana Care's™ strategic foundation into a complete visual identity system—logo, typography, color palette, and brand style guide—designed to build trust and signal clinical credibility across every stakeholder interaction, from investor meetings to conference booths to LinkedIn feeds.

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Our Work

Implementation

We prepared Jana Care™ to deploy their brand across every critical touchpoint—corporate website, social media presence, sales collateral, investor materials, and internal brand guidelines—giving the team a complete toolkit to engage stakeholders with consistency and confidence from day one.

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Our Work

Outcomes

Jana Care™ now has a unified corporate brand — strategy, identity, and messaging — that communicates clinical credibility and commercial readiness to every audience it needs to reach. The brand system positions the company for its next funding round, strengthens partner conversations, and gives the internal team a consistent framework for every stakeholder interaction.

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Corporate Identity

Developed a complete corporate identity system — logo architecture, custom typography, color system, and brand style guide — giving Jana Care™ a visual language that signals clinical precision and innovation.

Investor Strategy

Built a strategic investor narrative and pitch materials that translate Jana Care's™ clinical and commercial value into a clear, compelling case for funding.

Brand Deployment

Deployed the new brand across website, social media, sales collateral, and internal guidelines — giving the team everything they need to engage stakeholders with consistency from day one.

Launch by Boyd has been instrumental, from both a strategic and creative standpoint, in helping us stand up our new Vervia™ brand. We're really proud of their work. The new Vervia™ visual, textual, and experiential brand gives us more confidence and clarity in the biomedical market.

TIM RICHARDS

Chief Business Officer, Jana Care™
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Your innovation Just Might change the world. But is your brand up to the task? We'll help you turn Just Might into Just Mighty.