Boyd Biomedical, Inc.

© 2026 Boyd Biomedical, Inc.

© 2026 Boyd Biomedical, Inc.

Aim Medical Robotics

About the Work

Aim Medical Robotics (Worcester, MA) is developing the world's only commercially viable, MRI-compatible surgical robotic platform. With fifteen years of research behind the technology and a Series B raise on the horizon, they came to Launch by Boyd with a clear mandate: build a powerhouse brand — one that looks, sounds, and presents itself with absolute clarity and confidence. We became their full-service agency for strategy, brand, creative, marketing, and communications.

 

Strategy

Corporate Brand Strategy
Product Brand Strategy
Investor Strategy
Competitive Positioning

Creative & Design

Logo / Logotype
Graphics & Iconography
Color System & Typography
Product Brand Identity
Core Messaging Platform
3D Device Animation

 

Investor Communications

Brand Development
Series B Positioning
Investor Pitch Deck
Investor Engagement
3D Device Animation
Website Design & Development 
Content Strategy
Communications
Tradeshow Marketing

Our Work

Strategy

A Series B raise demands more than a compelling technology story — it demands a brand that investors, surgeons, and hospital systems trust on first contact. We built that foundation through a multi-week brand strategy engagement: competitive evaluation and positioning, stakeholder-specific messaging, brand architecture, traction narrative, and brand promise. The result is a strategic platform that gives Aim a clear, defensible market identity and the intelligence to make every go-to-market, creative, and communications decision with confidence.

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Aim Logo (800 x 800)
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Our Work

Creative & Design

A technology this precise deserves a brand identity to match. The new Aim Medical Robotics visual system — built on hand-drawn letterforms, a custom icon, and a commanding navy palette with warm earthy accent tones — projects the clinical credibility and human weight that neurosurgery demands. The system is engineered to perform across every environment Aim competes in, from a business card to a conference banner to a LinkedIn feed.


LOGO / LOGOTYPE

The primary Aim mark establishes immediate recognition and authority, with secondary logo configurations that maximize legibility at any scale or orientation.

 

COLOR SYSTEM & TYPOGRAPHY

Four primary brand colors — shadow green, leaf green, sisal, and calico — give the brand warmth and range while the Finlandica typeface anchors the system with editorial weight and technical precision.

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Our Work

Investor Pitch Deck

With the brand foundation in place, Aim entered the Series B process with a pitch deck built to match the magnitude of the opportunity. Designed to communicate both the clinical stakes and the commercial confidence investors need to act, the deck pairs the platform's defining proposition — Transforming Neurosurgery with Real-Time MRI-Guided Robotic Precision — with somber, dignified patient portraiture that grounds the technology in human consequence. Multiple cover treatments give the team flexibility to tailor first impressions across investor contexts.

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Our Work

Brand Rollout

With a strategic foundation and key brand assets in place, Aim enters the Series B raise ready — and the work continues. Active programs are now underway to put the brand in front of every audience that matters: investors, surgeons, hospital systems, and partners. Ongoing engagements span investor communications, website design and development, content strategy, tradeshow marketing, and broader brand development. More to come as this story unfolds.

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Our Work

Outcomes

Aim Medical Robotics enters its Series B raise with a brand built to compete at the highest level — strategically grounded, visually distinctive, and deployed consistently across every investor, clinical, and commercial touchpoint.

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Corporate Strategy

A complete visual system across both the Aim corporate brand and the product brand equips the team to build recognition, establish credibility, and create a cohesive brand experience from first impression to close.

Brand Rollout

With strategy set and assets in hand, Aim is building brand presence across website, investor engagement, tradeshow, and content channels — momentum that grows with every interaction.

Series B Platform

Aim now has a strategic foundation — positioning, messaging, brand architecture, and audience priorities — paired with a pitch deck built to communicate clinical differentiation and commercial readiness, giving the team clarity and conviction in every investor conversation.

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Your innovation Just Might change the world. But is your brand up to the task? We'll help you turn Just Might into Just Mighty.