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Patient Engagement Journey Mapping Template
A comprehensive framework to map the patient journey
1
Company & Project Information
Company Name:
Primary Contact:
Email:
Phone:
Device/Product Name:
Target Indication:
Development Stage:
Date Completed:
2
Pre-Diagnosis / Awareness
Patient Experience
- Initial symptom recognition and concern
- Information seeking behavior and sources
- Emotional state, anxiety, and uncertainty
- Support system involvement and dynamics
Pain Points & Unmet Needs
- Uncertainty and anxiety about symptoms
- Information gaps and conflicting sources
- Access to care barriers (geographic, financial, systemic)
- Financial concerns and insurance uncertainties
Key Stakeholders & Their Perspectives
Patients & Caregivers
Healthcare Providers
Advocacy Organizations
3
Diagnosis & Initial Treatment
Patient Experience
- Diagnostic procedures, testing, and results
- Emotional processing of diagnosis confirmation
- Treatment option discussions and education
- Decision-making process and considerations
Pain Points & Unmet Needs
- Information overload and complexity
- Treatment option evaluation challenges
- Side effect and efficacy concerns
- Lifestyle impact and adaptation fears
Key Stakeholders & Their Perspectives
Patients & Caregivers
Healthcare Providers
Advocacy Organizations
4
Device Introduction & Onboarding
Patient Experience
- Device education, training, and initial setup
- Initial usage anxiety and confidence building
- Learning curve challenges and skill development
- Integration into daily routine and lifestyle
Pain Points & Unmet Needs
- Usability concerns and technical difficulties
- Support system needs and training requirements
- Confidence building and competency development
- Troubleshooting access and problem resolution
Critical Success Factors
5
Ongoing Treatment & Management
Patient Experience
- Daily device usage patterns and routines
- Routine integration challenges and adaptations
- Efficacy monitoring and outcome tracking
- Quality of life impacts and improvements
Pain Points & Unmet Needs
- Adherence challenges and motivation issues
- Device maintenance and technical support
- Insurance coverage and reimbursement issues
- Lifestyle limitations and social considerations
Long-term Engagement Strategies
Patient Support Services
Provider Collaboration
Community Building
6
Advocacy & Outcomes
Patient Experience
- Outcome measurement and success recognition
- Quality of life improvements and achievements
- Community sharing and peer support
- Advocacy participation and leadership
Value Realization
- Clinical outcomes and health improvements
- Economic benefits and cost savings
- Emotional wellbeing and life satisfaction
- Social impact and community contribution
Advocacy Amplification Opportunities
7
Advocacy & Outcomes
Patient Experience
- Outcome measurement and success recognition
- Quality of life improvements and achievements
- Community sharing and peer support
- Advocacy participation and leadership
Value Realization
- Clinical outcomes and health improvements
- Economic benefits and cost savings
- Emotional wellbeing and life satisfaction
- Social impact and community contribution
Advocacy Amplification Opportunities
8