Ideation
We help you define the right device concept before you commit resources to engineering. We explore the clinical need, generate and evaluate ideas, and select the concept worth developing.
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Overview
Ideation is where you decide what should exist, and why, before committing major resources to design and development. We help biomedical innovators understand the clinical need, explore a wide range of possible solutions, and down-select to the concept with the best chance of reaching patients. Along the way, we document and protect the intellectual property created. The result is a selected, well-defined concept that is ready to enter development.
What ideation covers
Ideation turns a clinical need into a focused, defensible concept. Our work helps you test ideas against the need, commit to the strongest concept, and protect it.
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Brainstorming
Collaborative sessions that generate a wide range of possible solutions for the clinical need.
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Concept Generation
Preliminary designs, sketches, and models that show how the device might look and function.
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Concept Evaluation
Concepts ranked and down-selected against feasibility, market potential, user needs, and technical requirements.
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Concept Refinement & Selection
Selected concepts refined, assessed for feasibility, defined by a clear success statement, and translated into computer models.
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IP Support
Invention disclosures, patent application support, and freedom-to-operate analysis that protect the concept and its path to market.
Where ideation shows up
Ideation should lead the earliest phases of development, when the concept is defined and its intellectual property is first established. IP support continues as new inventions arise during design.
PHASE 0
Concept Generation
Leads clinical need exploration, brainstorming, and concept generation.
PHASE 1
Concept Development
Leads concept evaluation, refinement, selection, and early IP protection.
PHASE 2
Design & Development
Supports invention disclosures and patent filings as the design matures.
PHASE 3
Verification & Validation
Not involved.
PHASE 4
Design Transfer
Not involved.
The ROI on better ideation
Decisions made during ideation shape everything downstream. A concept grounded in a real clinical need and protected early gives your device its best chance of reaching the market.
Superior Quality
Device usability and functionality defined before engineering begins.
Lower Development Costs
Fewer costly redesigns by committing to the right concept early.
Faster Time to Market
A focused concept that moves into development without false starts.
Protectable IP
Inventions documented and protected from the start.
Explore our disciplines
Every program draws on a different combination of our core disciplines that together provide the rigorous development your device demands.
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Design
Create safe, effective devices that integrate user needs, ergonomics, and aesthetics.
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Engineering
Mechanical, electrical, systems, software, and process engineering for complex devices.
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Prototyping
Build and test prototypes from early feasibility through verification and validation.
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Quality & Regulatory
Maintain design controls, risk management, and regulatory compliance throughout development.
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Testing
Confirm performance with biocompatibility, feasibility, verification, and validation testing.
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Material Sourcing
Source and manage equipment, tooling, components, and third-party services.
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Ideation
Explore the clinical need, select the strongest concepts, and protect the IP created along the way.