Our team translates clinical ideas into device concepts. We outline a compelling and executable business strategy, create a clear product concept with a detailed development plan, and identify risks appropriately. Projects begin with Concept Generation, but when ideas are sufficiently defined, they proceed directly to Concept Development.
Brainstorming & Ideation
We conduct creative thinking exercises through collaborative sessions to generate a range of ideas. We aim to explore various possible solutions for the clinical need.
Concept Generation
We develop ideas from brainstorming into more concrete concepts. This involves creating preliminary designs, sketches, and models to visualize how the product might look and function.
Concept Evaluation
We rank and down-select the generated concepts based on criteria such as potential feasibility, market potential, user needs, and technical requirements.
Product Brand Strategy
We develop a robust brand strategy for the device. This includes defining strategic objectives and core brand elements such as brand architecture, brand arena, naming, and target audiences. We refine the product brand strategy to maintain alignment with any design updates that impact the device's requirements, ergonomics, aesthetics, and user experience throughout the program.
What's the ROI on Better Product Development?
Better design and development drive measurable outcomes. Organizations that achieve improved product development enhance quality through better device usability and functionality, reduce the cost of product development and cost of goods sold, accelerate time to market for product launches and future product iterations, and increase innovation with more protectable intellectual property.
Development Plan
Our program management team creates a development plan describing tasks and the development schedule with key milestones and resources. We describe all work in the development plan and begin generating design inputs, which we summarize in a traceability matrix. We consider a mutually agreed-upon responsibility matrix an essential part of the plan.
Documentation
Our program management team controls all documentation in a project file or a design history file, depending on the quality system we use to control development. We conduct a phase-end design review to review all tasks against the development plan and ultimately release all documentation into the quality system.
Our Approach
We simplify complex design and development challenges
We help biomedical innovators understand complex challenges and create simply effective solutions. From concept generation and product brand strategy, industrial design and product development to verification and validation, we help commercialize biomedical innovations with our design and development services.
Discovery
We begin by understanding where you are today, what you already have in place, and your future objectives. We accomplish this in one or two discovery meetings.
APPROXIMATE TIMING: 1-2 DAYS
Assessment
We create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives.
Approximate Timing: 1 week
Statement of Work
We develop a detailed statement of work for the first phase of your project. The statement of work outlines the project timeline, deliverables, cost, and key milestones.
Approximate Timing: 1-2 weeks
Your innovationJust Mightchange the world. But is your design up to the task? We help you turnJust MightintoJust Mighty.
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