
Concept Development
We refine and select device concepts before formal development begins. We test feasibility, build alpha prototypes, and gather early user feedback so the concept entering design and development is the right one.
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Phase overview
Concept Development is where a concept is tested against reality. Feasibility studies, breadboard and alpha prototypes, and early user feedback establish whether the concept can be built and how it needs to change. The output is a refined, down-selected concept with documented user needs and design control documentation started, ready for formal design and development.
What happens in this phase
Each phase draws on a different combination of our disciplines and sub-disciplines. These are the ones that prove a concept can be built and prepare it for controlled development.
Concept Refinement & Selection
Leading concepts refined, assessed for feasibility, and down-selected against a clear success statement.
Feasibility Prototypes
Alpha prototypes built and iterated to evaluate form, function, and usability.
Feasibility Testing
Informal testing and analysis of technical performance, manufacturability, and cost.
Human Factors
Early feedback from clinicians and end users to validate assumptions and identify requirements.
Design Inputs
User needs and intended use documented as design inputs to support the design history file.
Risk Management
An initial hazard analysis and risk assessment maintained as the concept evolves.
IP Support
Invention disclosures and patent support for refined concepts.
Development Plan
Scope, milestones, and cost refined for formal design and development.

What you walk away with
A validated concept ready for formal development: a down-selected design supported by alpha prototypes, documented user needs and design inputs, invention disclosures for refined concepts, an initial risk assessment, and an updated development plan and estimate for the next scope of work.
Why this phase matters
This is the last phase where changing direction is inexpensive. Feasibility problems caught here cost a prototype iteration. Caught after design controls tighten, they cost redesign, retesting, and schedule. Proving the concept now, against real users and real physics, is what makes the phases that follow predictable.

Design & Development
With feasibility proven and user needs documented, the concept is ready to enter Design & Development, where the design is completed, specified, and frozen for manufacturing.
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