Brand Design

How should your brand be expressed visually, textually, and experientially? A smart Brand Strategy holds the keys to the answer, but Brand Design is where that expression is actually created. It's here where we begin to bring brands to life in the most compelling, confident, and memorable way possible; visually, textually, and experientially; everything from logos, graphics, animations, color palette, iconography, sounds, typography and more.

evident
Evident Thermoelectrics (Troy, NY)
 
Center for Vascular Awareness
Center for Vascular Awareness (Albany, NY)
 
The Case Foundation (Washington, D.C.)
 
cb20
cb20 (Albany, NY)
 
Method Design
Method Design (New York, NY)
 
Hixny
Hinxy (Albany, NY)
 
Cobra Puma Golf
Cobra Puma Golf (Carlsbad, CA)
 
HP7
7 for Harry Potter & The Deathly Shallows
 
SI Group
SI Group (Niskayuna, NY)
 
NYS Parks
New York State Parks (New York)
 
ADCo
Albany Distilling Co. (Albany, NY)
 
Bright Ideas Brewing (North Adams, MA)
 
Fellowship of Speed
Fellowship of Speed for HUUB (Derby, UK)
 
Bestpass (Albany, NY)
 
Union College
Union College (Union, NY)
 
Brand Design

Brand Identity

The fundamental core of any visual brand system, a well-executed logo can communicate values, add value, enhance credibility, instill confidence, and drive brand equity. Our team has created world-class brand identities for hundreds of B2B, B2C, and B2B2C clients—inside and outside of the life sciences and MedTech category.

Brand Design

Brand Messaging

Leveraging Brand Strategy guideposts, we craft messaging and the narrative our clients use to communicate their value propositions, mission, vision, and values. Effective Brand Messaging is clear and concise, and ensures consistency across all channels. The objective: efficiently nurture a deep understanding in target audiences, and build a brand that resonates.

Graphics & Iconography Pixel Graphics
Sterling_Brand_Book_1_(960 x 540)
Sterling_Brand_Book_2_(960 x 540)
Sterling_Brand_Book_3_(960 x 540)
Sterling_Brand_Book_4_(960 x 540)
Sterling_Brand_Book_5_(960 x 540)
Sterling_Brand_Book_6_(960 x 540)
Sterling_Brand_Book_7_(960 x 540)
Sterling_Brand_Book_8_(960 x 540)
Sterling_Brand_Book_9_960 x 540)
Brand Design

Brandbook & Style Guide Development

Brand Srategy? Check.
Brand Design? Check.
With those assets in places, it’s time to make sure that everyone on your team understands your new brand, how to live it, and how to communicate it. 

Content Card - Just Mighty - Launch - Two Color - Full (1920 x 1080)
Logo - Just Mighty - White Logo (400 x 400)

Your innovation Just Might change the world. But is your brand up to the task? Turn Just Might into Just Mighty with our help.