Strategy

We develop intelligent guideposts and comprehensive plans

 

We develop intelligent guideposts and comprehensive plans that enable biomedical innovators to achieve their long-term objectives. These guideposts shape cross-functional decisions and serve as roadmaps for more successful communication, stakeholder engagement, and commercialization acceleration. Our strategy capabilities include:

Corporate Brand Strategy

We define the key tenets of biomedical organizations to inform critical operational, visual brand, textual brand, positioning, and go-to-market decisions.

Product Brand Strategy

We define key guideposts for individual biomedical devices to enable successful differentiation, communication, education, and commercialization. 

Employer Brand Strategy

We define employee- and prospective employee-facing workplace narratives and identities to optimize biomedical innovators’ ability to attract, engage, and retain top talent.

Investor Strategy

We craft compelling narratives that communicate with clarity, build investor confidence, and support fundraising.

Name Development

We create strategically aligned, memorable names for organizations, devices, services, and platforms.

What's the ROI on Better Brand Strategy?

 

Better brands drive measurable outcomes. Organizations that build stronger brands improve fundraising and achieve higher valuations, accelerate time to market for product launches and future product iterations, improve employee attraction and retention, and increase the adoption of their biomedical innovations.

Our Approach

We help biomedical innovators achieve their long-term objectives 

 

We are masters at helping biomedical innovators understand what their brands are and what they need to be in order to meet their strategic objectives. From complex brand architecture to persona development, competitive positioning to customer experience management, articulating brand promises to establishing creative platforms; we immerse ourselves in our clients’ worlds, regardless of industry, and respond thoughtfully to their brand challenges and marketing needs.

Discovery

 

We begin by understanding where you are today, what you already have in place, and your future objectives. We accomplish this in one or two discovery meetings.

APPROXIMATE TIMING: 1-2 DAYS

 

Assessment

 

We create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives.

 

Approximate Timing: 1 week

 

Statement of Work

 

We develop a detailed statement of work for the first phase of your project. The statement of work outlines the project timeline, deliverables, cost, and key milestones.

 

Approximate Timing: 1-2 weeks

 

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Your innovation Just Might change the world. But is your brand up to the task? We help you turn Just Might into Just Mighty.