Product Strategy

We guide the development and launch of your product

 

We guide the development and launch of biomedical innovations through our product strategy. We explore the clinical need, generate product ideas, refine and select product concepts, and integrate them into a cohesive product brand strategy.

Brainstorming & Ideation

We conduct creative thinking exercises through collaborative sessions to generate a range of ideas. We aim to explore various possible solutions for the clinical need.

Concept Generation

We develop ideas from brainstorming into more concrete concepts. This involves creating preliminary designs, sketches, and models to visualize how the product might look and function.

Concept Evaluation

We rank and down-select the generated concepts based on criteria such as potential feasibility, market potential, user needs, and technical requirements.

Concept Refinement & Selection

We refine selected concepts and use them to assess feasibility and make a final selection. We generate a clear and simple statement based on the clinical problem to define concept success (e.g., the device should be able to grab and hold the walls of a femoral artery). We translate the selected and refined concepts into solid computer models.

What's the ROI on Better Product Development?

 

Better design and development drive measurable outcomes. Organizations that achieve improved product development enhance quality through better device usability and functionality, reduce the cost of product development and cost of goods sold, accelerate time to market for product launches and future product iterations, and increase innovation with more protectable intellectual property.

Product Brand Strategy

We develop a robust brand strategy for the device. This includes defining strategic objectives and core brand elements such as brand architecture, brand arena, naming, and target audiences. We refine the product brand strategy to maintain alignment with any design updates that impact the device's requirements, ergonomics, aesthetics, and user experience throughout the program. 

Our Approach

We simplify complex design and development challenges 

 

We help biomedical innovators understand complex challenges and create simply effective solutions. From concept generation and product brand strategy, industrial design and product development to verification and validation, we help commercialize biomedical innovations with our design and development services. 

Discovery

 

We begin by understanding where you are today, what you already have in place, and your future objectives. We accomplish this in one or two discovery meetings.

APPROXIMATE TIMING: 1-2 DAYS

 

Assessment

 

We create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives.

 

Approximate Timing: 1 week

 

Statement of Work

 

We develop a detailed statement of work for the first phase of your project. The statement of work outlines the project timeline, deliverables, cost, and key milestones.

 

Approximate Timing: 1-2 weeks

 

Content Card - Just Mighty - Design - Two Color - Full (1920 x 1080)
Logo - Just Mighty - White Logo (400 x 400)

Your innovation Just Might change the world. But is your design up to the task? We help you turn Just Might into Just Mighty.