The Belief Gap

Why Brilliant MedTech Innovation Fails to Win Stakeholders

Michael Fallone on why brilliant MedTech innovation fails to win stakeholders and a framework for changing that.

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Duration: 14:28 Recorded September 2026

Guests

  • Michael Fallone President, Launch by Boyd

Transcript

On Point video shorts from the episode

What's Missing?

Investors, strategics, physicians, KOLs, and health systems aren't engaging.

Optimistic, Relentless, and Unprepared

The qualities that made you innovators begin working against you.

The Belief Gap

When a brand lacks clarity and confidence stakeholders simply won't believe.

Belief is an Emotion

Success requires creating both an intellectual and an emotional experience.

From Just Might to Just Mighty

Just Mighty communicates certainty, not just possibility. 

When Your Superpower Becomes a Liability

To a stakeholder at the edge of a decision doubt is the enemy of belief.

Structured Uncertainty

Don't hide your uncertainty, structure it. Say plainly what you know, what you don't know.

The Compounding Cost

The belief gap is not a single missed moment but a compounding cost.

The Fix: A Three-Part Framework

Make sure the quality of your communication matches the quality of your innovation.

When Belief Takes Hold

When the belief gap is closed: calls get returned.
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Part of The Study

The Belief Gap

Why brilliant MedTech innovation fails to win stakeholders, and how to close the distance between what you know and what your investors, clinicians and buyers believe.

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Please feel out the form below and someone from our team will contact you shortly.

Additional Reading

Content Card - Just Mighty - Boyd - Two Color - Full (1920 x 1080)
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Your innovation Just Might change the world. But the odds are against you. We help you turn Just Might into Just Mighty.