Study

Translational Development

Why promising research stalls on the way to patients and how researchers become entrepreneurs by protecting IP, proving commercial viability, raising funds and building the right team.

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Videos from the Translational Development study

The Material Is the Device

A "fix-a-flat" analogy for biomaterial devices.

Start With a Competency

Why Arsenal began without a product in mind.

Scientist to CEO

Leading before feeling ready.

The Reimbursement Problem

Why saving lives can be a hard sell to payers.

Non-Dilutive Funding

How DARPA and NIH funded a long-timeline innovation.

Problems First, Solutions Second

How physicians and engineers created pulse IVL.

Funding the Spinout

Securing university funding before leaving the lab.

Speed Versus Rigor

Why early discovery prevents costly fixes later.

Two Keys to Adoption

Easy to use, and reimbursed.

Fail Fast, Fail Forward

Best advice, worst advice and why Boston.

Tools to help you make progress on your commercial journey

The Belief Gap

Brand Strategy Assessment

Evaluate the status of your brand with our brand strategy assessment. 

Assessment

Patient Engagement

Patient Journey Mapping

Map your patient journey with our comprehensive patient journey mapping framework.

Framework

Patient Engagement

Engagement Readiness Assessment

Evaluate the maturity and commercial readiness of your patient engagement program.

Assessment

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Your innovation Just Might change the world. But the odds are against you. We help you turn Just Might into Just Mighty.