Study
Translational Development
Why promising research stalls on the way to patients and how researchers become entrepreneurs by protecting IP, proving commercial viability, raising funds and building the right team
Additional Reading articles from the study
Videos from the Translational Development study
Problems First, Solutions Second
How physicians and engineers created pulse IVL
The Material Is the Device
A "fix-a-flat" analogy for biomaterial devices
Funding the Spinout
Securing university funding before leaving the lab
The Reimbursement Problem
Why saving lives can be a hard sell to payers
Speed Versus Rigor
Why early discovery prevents costly fixes later
Non-Dilutive Funding
How DARPA and NIH funded a long-timeline innovation
Scientist to CEO
Leading before feeling ready
Two Keys to Adoption
Easy to use, and reimbursed
Start With a Competency
Why Arsenal began without a product in mind
Fail Fast, Fail Forward
Best advice, worst advice and why Boston
Tools to help you make progress on your commercial journey
The Belief Gap
Brand Strategy Assessment
Evaluate the status of your brand with our brand strategy assessment
Assessment
Patient Engagement
Patient Journey Mapping
Map your patient journey with our comprehensive patient journey mapping framework
Framework
Patient Engagement
Engagement Readiness Assessment
Evaluate the maturity and commercial readiness of your patient engagement program
Assessment
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