Study

Patient Monitoring Devices

Why most monitoring devices fail on execution, not innovation and how integrating design, manufacturing and strategy from the start gets devices to market faster and at lower cost.

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Videos from the Patient Monitoring study

The Hackathon That Changed Everything

How an engineer and a physician met at MIT

Building a Culture of Constructive Conflict

The walk-around-the-block ritual that resolved team tension

Finding Home in Entrepreneurship

Two accidental founders on why startups fit

The “Poorly Compliant Patient” Myth

Why the label blames patients for system failures

Prevention Doesn’t Pay, Until It Does

Cracking reimbursement by selling value to payers

Designing for Real Patients

Home visits, foam cutouts, and a 20-second interaction

A Veteran’s Life-Saving Phone Call

A check-in call that prevented a suicide

The VA Bet That Defied Every VC

$99.9M saved and a 37% mortality drop

Smart Mat Plus: Whole-Patient Care

Patient requests drove screen, weight, and fall monitoring

The Future: Personalized, Connected Care

Meeting each patient where they actually are

Tools to help you make progress on your commercial journey

The Belief Gap

Brand Strategy Assessment

Evaluate the status of your brand with our brand strategy assessment. 

Assessment

Patient Engagement

Patient Journey Mapping

Map your patient journey with our comprehensive patient journey mapping framework.

Framework

Patient Engagement

Engagement Readiness Assessment

Evaluate the maturity and commercial readiness of your patient engagement program.

Assessment

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Your innovation Just Might change the world. But the odds are against you. We help you turn Just Might into Just Mighty.