Content Strategy

We create valuable, compelling, and relevant content

 

It’s helpful to think of Content Strategy as a narrative ecosystem—a planned, steady stream of information that you control, as well as the channels through which you purposefully distribute that information. The objective? To build awareness, credibility, momentum, and—ultimately—adoption and sales.  

Here’s a quick overview of how your Content Strategy might evolve from pre-approval to post-approval to adhere to regulatory requirements and meet your objectives. Launch by Boyd will help you make sense of these options and develop a coherent content strategy (as well as the content) that works for you. 

Pre-Approval

Build an Online Presence

Design and develop a website that reflects your expertise and the value of your device. Actively manage your social media platforms. Share timely updates about your clinical trials, company milestones, and industry news to build credibility and anticipation. 

Engage in Active Listening

Scour the digital ecosystems that your target audiences use to stay informed and communicate. Leverage key insights to inform strategy and specific content. 

Educational Content

Create and publish educational content about your organization and its people. The objective is to position your organization as a credible expert without promoting the device itself.

Tradeshows & Conferences

Attendance at industry tradeshows and conferences give you access to potential partners, investors, and clinical investigators. Showcase your device with the appropriate disclaimers that it is not yet FDA-approved and not available for sale. 

What's the ROI on Better Brand Strategy?

 

Better brands drive measurable outcomes. Organizations that build stronger brands improve fundraising and achieve higher valuations, accelerate time to market for product launches and future product iterations, improve employee attraction and retention, and increase the adoption of their biomedical innovations.

Clinical Trial Recruitment

Announce the availability of your investigational device to recruit clinical investigators and participants. Leverage publications, trade shows, and conferences. 

Thought Leadership

Contribute content to industry publications, participate in panel discussions, and host webinars to build your company’s credibility, and your people as thought leaders in their field. 

PR & Communications

We build trust through clear, compliant, credible earned media and communications that shape perception, amplify visibility, and support evidence strategy.

PR & Communications

We build trust through clear, compliant, credible earned media and communications that shape perception, amplify visibility, and support evidence strategy.

Post-Approval

Announce Your Approval

Share the news of your FDA and CMS approval through press releases, blog posts, and social media. 

Expand Your Website

Add detailed information about your device, its approved uses, and any clinical data supporting its effectiveness. Optimize your site for search engines (SEO) to attract organic traffic. Consider detailed sub-pages for each key target audience if applicable. 

Distribute Video Content

Create a short, animated video that demonstrates how your device is used and its value proposition; a high-value asset across many touchpoints. A well-produced corporate overview video can showcase the expertise, credibility, and personality of your team. These videos do double-duty as Employer Brand and onboarding tools. 

Leverage Your Social Media Platforms

Use your social platforms to engage with your audience and share updates, success stories, and educational content to build a community around your brand. We’ll help you assess the value of Facebook, Instagram, X, TikTok, Reddit, Threads, Pinterest, and YouTube, and create a plan that engages your specific target audience.  

Paid Digital

Invest in pay-per-click (PPC) advertising and social medi ads to expand your reach. Highlight your FDA and CMS approval to build credibility and a pipeline of potential customers. 

Develop Influencer Programs

Partner with HCP and/or patient influencers to expand your audience and build trust within the boundaries of regulations. 

Webinars & Online Events

Host webinars and online events to educate healthcare professionals and potential customers about your device.  

Customer Testimonials & Case Studies

Collect and share testimonials from early adopters and clinical trial participants. Case studies showcasing successful outcomes can be powerful tools for building credibility. 

Engage with Key Opinion Leaders (KOLs)

Collaborate with respected professionals in your field to endorse your device. KOLs can help amplify your message and build trust within the medical community. 

Our Approach

We help biomedical innovators achieve their long-term objectives 

 

We are masters at helping biomedical innovators understand what their brands are and what they need to be in order to meet their strategic objectives. From complex brand architecture to persona development, competitive positioning to customer experience management, articulating brand promises to establishing creative platforms; we immerse ourselves in our clients’ worlds, regardless of industry, and respond thoughtfully to their brand challenges and marketing needs.

Discovery

 

We begin by understanding where you are today, what you already have in place, and your future objectives. We accomplish this in one or two discovery meetings.

APPROXIMATE TIMING: 1-2 DAYS

 

Assessment

 

We create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives.

 

Approximate Timing: 1 week

 

Statement of Work

 

We develop a detailed statement of work for the first phase of your project. The statement of work outlines the project timeline, deliverables, cost, and key milestones.

 

Approximate Timing: 1-2 weeks

 

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Your innovation Just Might change the world. But is your brand up to the task? We help you turn Just Might into Just Mighty.