Marketing & Communications

We develop strategic marketing plans and integrated campaigns

 

We develop strategic marketing plans and integrated campaigns that ensure biomedical innovators reach the right stakeholders, at the right time, in the right channels, with the right message. Our work builds awareness, enhances credibility, supports regulatory milestones, and drives adoption among clinical, commercial, and investment audiences. Our marketing capabilities include:

Marketing Strategy

We develop go-to-market strategies that align with commercialization goals, clinical value, and regulatory pathways.

Content Strategy

We plan and structure content that educates, engages, and informs clinicians, payers, decision-makers, and patients.

Campaign Development

We create compelling, targeted, multichannel campaigns that drive awareness, education, and action.

Media Planning

We identify and activate the most effective channels to reach and influence key biomedical audiences.

PR & Communications

We build trust through clear, compliant, credible earned media and communications that shape perception, amplify visibility, and support evidence strategy.

What's the ROI on Better Brand Strategy?

 

Better brands drive measurable outcomes. Organizations that build stronger brands improve fundraising and achieve higher valuations, accelerate time to market for product launches and future product iterations, improve employee attraction and retention, and increase the adoption of their biomedical innovations.

Our Approach

We help biomedical innovators achieve their long-term objectives 

 

We are masters at helping biomedical innovators understand what their brands are and what they need to be in order to meet their strategic objectives. From complex brand architecture to persona development, competitive positioning to customer experience management, articulating brand promises to establishing creative platforms; we immerse ourselves in our clients’ worlds, regardless of industry, and respond thoughtfully to their brand challenges and marketing needs.

Discovery

 

We begin by understanding where you are today, what you already have in place, and your future objectives. We accomplish this in one or two discovery meetings.

APPROXIMATE TIMING: 1-2 DAYS

 

Assessment

 

We create a written assessment summarizing where you are today and a high-level plan outlining our recommended steps to meet your future objectives.

 

Approximate Timing: 1 week

 

Statement of Work

 

We develop a detailed statement of work for the first phase of your project. The statement of work outlines the project timeline, deliverables, cost, and key milestones.

 

Approximate Timing: 1-2 weeks

 

Content Card - Just Mighty - Launch - Two Color - Full (1920 x 1080)
Logo - Just Mighty - White Logo (400 x 400)

Your innovation Just Might change the world. But is your brand up to the task? We help you turn Just Might into Just Mighty.