
Regulatory Submission
We help you use the review window to get launch-ready. The months your submission spends under review are either preparation time or lost time.
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Phase overview
Regulatory Submission begins when you file your regulatory package with the FDA, whether a 510(k), De Novo request, or PMA, and ends when the agency issues its decision. For 510(k) submissions, this window is typically three to twelve months. For PMA submissions, it can extend significantly longer. The waiting period carries real commercial risk. Teams that use it well arrive at clearance with their commercial strategy prepared and their stakeholders engaged. Teams that don’t often face a slow and costly start to launch.
What happens in this phase
Each phase draws on a different combination of our disciplines and sub-disciplines. These are the ones that turn the review window into commercial readiness.
Reimbursement
Coding, coverage, and payment strategy finalized before the agency decision.
Health System Access
Strategies for hospitals, IDNs, GPOs, and value analysis committees developed ahead of clearance.
Launch Planning
Launch readiness assessment, roadmap, KPIs, and scenario plans built around the clearance timeline.
Business Model Strategy
Sales strategy and channel priorities set so the right accounts are targeted first.
Medical Affairs
Early engagement with clinical stakeholders and KOLs while the submission is under review.

What you walk away with
You leave Regulatory Submission with your coding, coverage, and payment strategy finalized, your health system and value analysis strategy developed, and an integrated launch plan built around the clearance timeline. Your sales strategy and channel priorities are set, and your key clinical stakeholders are already engaged when the decision arrives.
Why this phase matters
Review time is often the only period when your commercial team has both capacity and a known deadline. Treating it as a pause means losing the first months after clearance to competitors. Treating it as a runway lets you enter a market that is ready for your device. The regulatory outcome is out of your hands. Readiness isn’t.

Market Clearance
With the decision granted and launch strategy in place, the program moves into activation and preparation for market entry.
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