We conduct market research and competitive analysis to support brand strategy. We define corporate and product brand strategy, investor strategy, and name development. We craft a compelling brand identity and develop regulatory-compliant messaging. We begin to create early awareness with thought leadership content, marketing, and earned media campaigns.

• Corporate Brand Strategy
• Product Brand Strategy
• Investor strategy
• Name Development
• Creative & Design
• Marketing & Communications
• Implementation

We support the go-to-market strategy, build and launch the website and digital assets, and product launch campaigns across email, social media, and PR channels. We develop sales enablement materials such as brochures, pitch decks, and demo scripts, and support event and conference marketing efforts.

• Creative & Design
• Marketing & Communications
• Implementation

We drive device adoption and patient engagement through integrated marketing campaigns, sales enablement, educational content, and engagement with key opinion leaders. We develop performance metrics to optimize the marketing and communications strategy and drive sustained growth. 

• Employer Brand Strategy
• Creative & Design
• Marketing & Communications
• Implementation

We promote clinical evidence with strategic marketing and communications, develop customer retention strategies, and support global market expansion to establish the brand reputation and leadership position. We help refine and institutionalize analytical tools to further optimize marketing and communications and implementation efforts. 

• Product Brand Strategy
• Creative & Design
• Marketing & Communications
• Implementation

We strengthen retention strategies and support portfolio marketing with cross-selling and up-selling strategies to help maintain market leadership and maximize profitability. We lead corporate and product brand refresh or repositioning initiatives to support market leadership or exit planning. 

• Corporate Brand Strategy
• Product Brand Strategy
• Creative & Design
• Marketing & Communications
• Implementation