Lee, Massachusetts - Michael Fallone has joined Boyd Biomedical as Vice President of Launch by Boyd. In his new role, Michael is responsible for the division Launch by Boyd, a full-service brand and marketing agency for biomedical companies. He has joined the Company’s Senior Leadership Team and reports to the Chief Commercial Officer.
The appointment comes at a crucial time for Boyd Biomedical as the Company is accelerating its strategic growth plan. The Company provides a full suite of services to design, build, and launch regulated devices and liquid media. By leveraging these services, biomedical innovators can accelerate their product design, manufacturing, and marketing initiatives.
Effective brand building and marketing is increasingly difficult for biomedical companies as markets have become fragmented, and reaching the right audience has become more challenging. Boyd’s integrated growth platform allows The Company to offer clients a comprehensive, flexible, and responsive suite of services that can be used along the path to commercialization.
“Our growth is accelerating because of the investments we continue to make in our people and capabilities. Michael brings a wealth of experience and critical leadership to our team and our Launch by Boyd agency.”
STEPHEN BOYD
Chief Executive Officer, Boyd Biomedical
Michael is a well-known marketing executive and creative leader with over thirty years of experience and a proven history of professional success. Before joining Boyd Biomedical, Michael was Head of Marketing at aptihealth. Previously, he was Chief Creative Office and Principal of id29, a premier brand strategy, marketing, and design agency in upstate New York. Michael has a demonstrated ability to develop business strategy, brand strategy, marketing strategy, and successful marketing communications initiatives for global brands, including PUMA, Steve Case, Scholastic, PUMA Golf, Microsoft, SI Group, Pioneer Bank, Cobra Golf, Hasbro, and Universal Music.