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Launch by Boyd

We create powerful brands and compelling content for biomedical innovators who need to build lasting connections with key stakeholders.

We launch best to market. 

Services

We are a full-service marketing agency for brand strategy, brand identity, creative services, and omnichannel activation. 

Examples of Work

Capabilities

Brand Strategy
Brand Identity
Creative Services
Omnichannel Activation
  • Brand Strategy

    Ultimately, Brand Strategy is about understanding objectives, defining truths, and creating a roadmap that articulates exactly what your brand needs to be for you to meet your strategic objectives. Our team are experts at doing just that, and they’ll skillfully guide you and your organization on a valuable journey that will positively impact everything you do going forward.

    Features
    Way of Working

    Corporate Brand Strategy

    Employer Brand Strategy

    Product Brand Strategy

     

  • Brand Identity

    Brand Identity is the foundational intelligence of your Brand Strategy made manifest in the most clear, concise and compelling way. So much more than the creation of a logo, it’s here where we create a brilliant toolkit of graphics, colors, typography, messaging, sights, and sounds that you’ll wield to create a lasting connection with your audience.

    Features
    Way of Working

    Brand Identity & Asset Design

    Brand Messaging

    Brand Style Guide Development

  • Creative Services

    Whether we’re bringing a set of sales collateral, a series of short videos, or an investor presentation to life; from a creative standpoint, there’s nothing that our team can’t do or hasn’t done.

    Features
    Way of Working

    Graphic Design

    Packaging Design

    Campaign Development

    Copywriting

    Video Production

    Motion Graphics

  • Omnichannel Activation

    We’ll help you connect with your target audiences at the right place, at the right time, with the right content—turning prospects into customers, and customers into enduring advocates.

    Features
    Way of Working

    Marketing & Content Strategy

    Content Development

    Website Development

    Paid Media

    Social Media

    Experiential & Event Marketing

    PR & Communications


The Value of Our Growth Platform

Technology is advancing faster than ever before. In life sciences, the opportunity to develop new products and improve patients' lives, or even cure disease, is better than any time in human history.

But, companies are under enormous pressure from increasingly fragmented markets and shorter product lifecycles. To succeed, brands must compete with high-fit, high-technology products. How these products are designed, made, and sold matters more than ever before.

We bring together the essential commercialization skillsets - the technique of designing, the craft of producing, and the art of marketing. Our combined expertise informs and improves the value we provide in each domain. Whether we deploy one or all of our services, our work always delivers the insight and expertise of the whole.

Design

We design novel biomedical devices and work across all phases of design. 

Build

We manufacture complex biomedical devices and liquid media. 

Launch

We create world-class brands and compelling content for biomedical innovators. 

Phased Approach

Our phased approach to work allows our clients to fill gaps in their commercialization process without over or under-committing.    

Customized Scope of Work

Our engagements follow a customized scope of work aligned to our client's timeline and resources.

Continuity & Resilience

Our services add to our client's business continuity and resilience without the fixed costs necessary to build captive operations.

Scalability

We have decades of experience integrating and scaling our services appropriately to meet the needs of start-ups and market leaders alike.  

Value Capture

We help our clients repeatedly and consistently maximize the value they capture from our services by engaging in long-term integrated partnerships. 

Alignment

We extend our integrated relationships across business functions to align and optimize in everything we do.  


Qualifications


GROWTH PLATFORM

Marketing Services

We are a full-service marketing agency for brand strategy, brand identity, creative services, and omnichannel activation.